Business Plan for a java Culture coffee shop

Business Plan for a java Culture hot chocolate shopCoffee Shop Business PlanExecutive epitomeThe coffee bar based on the java culture is resolute to develop into an essential and daily requirement of the local coffee lovers. It will be a place where one can escape from his daily stressful life schedules and find comfort, friends as well as books, on the whole at a single space. The business plan of java culture coffee bar is purely based on introducing coffee shop for the clients with free caf and above all that they will provide free books to their customers so that they can jazz and relax themselves. The basic idea behind this coffee bar is to serve the best coffee of that ara where the coffee will be admired with the pastries.The high school society is planning to start this project on a 1000 square foot sphere which will be best suited for a coffee shop situated in the central Noida. The company believes in the welfare of the society and accomplishes it by supporting char ity and income of the people belonging to rural areas by adopting fair trade. The company has also planned to support those farmers by using their coffee in the coffee bar who cultivates the coffee by adopting sustain adequate to(p) manufacture, fair trade and organic products. (Bplans)Table of Contents1. Introduction 2. Company explanation3. Market analytic thinking4. giving medication and Management5. renovation or Product Line6. merchandise and Sales7. Funding Request 8. Financial Projection9. ReferencesIntroductionPurposeFor the trading operations of the initial year, the main objectives of the chocolate culture coffee shop are discussed belowThe main purpose of our coffee shop is to gave social and friendly milieu to the people.By helping our customer by giving convenient location, good customer service and best quality of coffee for beverage.Key to successThe companys keys to success are discussed belowOur store will offer great quality customer service and a serene e nvironment.A relaxing, upmarket interior design.Employee training in order to be at pace with competitive scenario.Gave special discount offer to our regular customerCompany Description Java Culture is launching its first business plan in India. It will offer new style of coffee shop in Noida where localities, teenagers and some other people feel relaxation in that environment.Variety No other coffee bars rigid in that particular location will able to bet up the quality, taste and range of tea, smoothies, coffee drinks, juice, cocoa and other products that Java culture does.Location Java culture will be located in the main section of Central Noida in the centre of the entertainment and shopping hub of Noida (sector -18).Expansion This coffee bar is expected to be the first of a chain of the Java culture coffeehouses located in markets that have significant traffic by the store, and main gainion point for the youth.Java culture opinionAt one time CONTESSA was the acknowledged q uality automobile in India. After that Mercedes-Benz was introduced and then Audi, with its superb product and service approach. Java will be the first Audi of the coffeehouse chain industry, offering a higher quality product andbetter quality service in an exceptional environment.Market AnalysisJava culture launches a different coffee shop in growing market segment.Market SegmentationJavas customer base in Noida is comprised of four come out groups. These groups areStudents and FacultyTeenagersOffice workersOthersTarget Market Segment StrategyJava Culture will provide the relaxing atmosphere for those who generally drink coffee. Our most of the clients will be college students and couples where they can meet and also read books and pass their time without paying any extra amount.Organization and ManagementOrganization the design of the organizational entity, its structure, vision and mission, and decision making organs.Management the processes/procedures and systems of the organiz ation that ensure that the organization efficiently uses its available resources to achieve its aims and objectives.Management TeamA full-time manager is appointed to supervise the day round activities. The responsibilities of manager is to administer the staff, developing a marketing strategy, handling the suppliers, fulfilling various other each day managerial duties and organizing inventory. We believe that we have chosen the best suited person for the job.The five key elements necessary for the sustainability of our organization are as followsService or Product LineJava Culture will offer the best coffee and maintain high quality which will yet attract the customers. It also offers pastries, snacks and sandwiches. The lists will be available in a clearly drafted menu card.Product DescriptionThe organization highly specialized not lonesome(prenominal) in beverages like coffee, tea and juice etc. still also in eatables such as chocolates and snacks.We are not bounding ourselv es to specific product but strive to provide customers with many options as wide range of variety under one roof.ServicesWe provide door step delivery function to the customers.We offer special discounts on any day of the week.We also offer combo deals.We have provided Wi-Fi connectivity.We provide gifts to our regular customer on festive seasons.Marketing and SalesThe Organization is focusing on Customer oriented marketing strategy as how to attract new customers and encouraging the existing clients to demand for more. warring EdgeOur competitive edge,compared tothe other coffeehouses in Noida includes the followingAsignificantly higher quality, better tasting coffee product.Ourcurrent location can arguably be considered the best in the market.We have various drinks which can be served as a substitute for people who dont drink coffee. These alternatives are tea, shakes, juice and squashes.Our Internet website will include online decree also.Sales StrategyOur sales strategy includ esRecruiting dynamic sales force that can know and satisfy customer brings. There are various practices that need to be carried out to offer best of quality.Always indulge in a) reduce customer waiting time, and b) create efficient product ordering make do coffee, gift baskets on our websiteEstablish coffee service at local businessesAdopting various marketing strategy like discount to key groups, selling card game etcCreate an online feedback programSales ForecastWe are assuming that in first year, our per day customer will be 150 and within a year it will increase by approximately double of the first year.Marketing strategyOur strategy will be to offer a high quality product andsuperb servicein a superior environment.Launch MarketingLaunch marketing leads to awareness amongst masses, various techniques establish organizations brand images are as followsEmailsLocal Electronic MediaLocal Print MediaPackagingSuperior locationFunding RequestAs our sole proprietorship business is on i ts initial stage and its a small scale business, so I will utilize my fix deposits and savings for the business. And can borrow from friends and relatives.For further expansion I will utilize the profits in the long run.Financial ProjectionThe Company is placing itself in market as setback to the insecurity which is primarily due to liquidity. The company maintains the liquidity as the debt to be cleared at the month end and no credit sale. The Companys coronation structure enables the company to maintain good liquidity.Projected Cash FlowAs the chart of java culture America projects, organization will enjoy good cash flow, this leads to meets debt on as and when basis and not only that, but it will be in a better position to meet future uncertainties.(Source Java Culture America Cited from BPlans)ReferencesBplans. As retrieved on February 4, 2014, available at, http//www.bplans.com/about_us/Kotler, P. and Keller, K. L. (2006), Marketing Management (12th ed). Prentice Hall Publica tions.National resource guide, (2013), (English), As retrieved on February 4, 2014, available at, http//www.sba.gov/about-sba/what_we_do/resource_guides1